OLED 4K Ambilight TV

77OLED810/12

Incredible realism. Gorgeous design.

This sophisticated OLED Ambilight TV lets the beauty flow. From the minimalist design and lifelike picture to the surprisingly cinematic sound, you'll be captivated. Ambilight's immersive glow makes everything seem bigger and more…wow!

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OLED 4K Ambilight TV

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Incredible realism. Gorgeous design.

  • 194 cm (77") Ambilight TV
  • 4K OLED. 144 Hz
  • P5 AI perfect picture engine
  • Dolby Vision and Dolby Atmos
Immerse yourself in what you love. Ambilight TV

Immerse yourself in what you love. Ambilight TV

Ambilight TVs are the only TVs with integrated LED lights on the back that react to what you watch, immersing you in a halo of colourful light. This changes everything: your TV seems bigger, and you'll be drawn deeper into your favourite sports, films, music and games.

Bright OLED screen. Lifelike picture in any light

Bright OLED screen. Lifelike picture in any light

The lifelike picture of this bright OLED TV always looks superb, even if viewed at an angle. Any changes to ambient lighting in your room are automatically compensated for whatever you're watching, blacks look black (not grey) and even the smallest details will leap from the shadows and bright areas. All major HDR formats are supported.

Whatever you watch, a picture so real. P5 engine with AI

Whatever you watch, a picture so real. P5 engine with AI

Philips P5 processor with AI delivers a picture so real it feels like you could step right into it. A deep-learning AI algorithm processes images in a manner similar to the human brain. No matter what you’re watching, you get lifelike detail and contrast, rich colour, and smooth motion.

Cinematic viewing for all you watch and play

Cinematic viewing for all you watch and play

Hold onto the edge of your seat! With Dolby Vision on board, you'll see the picture the director wanted you to see, no more disappointing scenes that are too dark to make out! From movies to games, say hello to every glorious detail.

Immersive surround sound technology

Immersive surround sound technology

Compatibility with Dolby Atmos and DTS:X takes the sound of this TV to another level, in any room. The latest movies, the newest games, the biggest sports events: with sound effects placed in the space above and around you, you'll feel like you're right in the middle of the action.

Whatever you watch, perfect TV sound. IntelliSound engine

Whatever you watch, perfect TV sound. IntelliSound engine

With our IntelliSound engine onboard, your Ambilight TV can use AI to give you the best possible sound! Whether it's shows and movies, music or speech-heavy content like news, the TV will optimise settings automatically. Don't want to use AI? You can also select preset sound styles manually or customise settings yourself.

Entertainment you love, with a little help from Google

Entertainment you love, with a little help from Google

What do you want to watch? Google TV brings together movies, shows and more, from across your apps and subscriptions—and organises them just for you. You'll get suggestions based on what you like, and you can even use the Google TV app on your phone to curate your watchlist on the go.

Total Gaming Solution. Thrilling play for every gamer

Total Gaming Solution. Thrilling play for every gamer

HDMI 2.1, 120 Hz native refresh rate and an ultra-low input lag. Indie game or AAA title, this Ambilight TV gives you the specs you need to game how you want! For more control, Game Bar 2.0 lets you customise how you play, and you can connect a Bluetooth controller for cloud gaming. PC gamers can also enjoy 144 Hz VRR via HDMI.

Connect to smart home networks, voice assistants and more

Connect to smart home networks, voice assistants and more

Seamless compatibility with Matter means you can easily integrate this 4K Ambilight TV into your existing smart home network. You can also use the TV remote to control your satellite or cable box or wake the Google Assistant—and the TV is compatible with Alexa-enabled devices and Apple AirPlay too.

Thoughtful design. Responsible packaging

The sleek bezel-free screen looks sophisticated in any room—and Ambilight creates mesmerising mood lighting when the screen is off. The slender metal TV remote recharges wirelessly and has motion-activated backlighting. Our packaging uses FSC-certified recycled cardboard, and the inserts are printed on recycled paper.

Technical Specifications

  • Ambilight

    Ambilight Features
    • Ambilight Suite
    • Game Mode
    • Music Mode
    • Wall colour adaptive
    Ambilight Version
    3 sided
  • Picture/Display

    Diagonal screen size (inch)
    77  inch
    Diagonal screen size (metric)
    194  cm
    Display
    4K Ultra HD OLED
    Panel resolution
    3840 x 2160p
    Native refresh rate
    144  Hz
    Picture engine
    P5 AI Perfect Picture Engine
    Picture enhancement
    • Auto Film and Filmmaker Mode
    • Calman
    • Calman Autocal Ready and Manual Calibration
    • Crystal Clear
    • ECO
    • Film-maker mode
    • Game
    • Home Cinema
    • MEMC / FRC Embedded
    • Micro Dimming Perfect
    • Monitor
    • Personal
    • Perfect Natural Motion
    Variable Refresh Rate
    144 Hz
  • Display input resolution

    Resolution-Refresh rate
    576p - 50 Hz, 645 x 480 - 60 Hz, 720p - 50/60 Hz, 1920 x 1080p - 24/25/30/50/ 60/100/120/144 Hz, 2560 x 1440 - 60/120/144 Hz, 3840 x 2160p - 24/25/30/50/60/100/120/144 Hz
  • Tuner/Reception/Transmission

    Digital TV
    DVB-T/T2/T2-HD/C/S/S2
    Signal strength indication
    Yes
    Teletext
    1000 page Hypertext
    HEVC support
    Yes
  • Smart TV

    SmartTV apps*
    • Amazon Prime Video
    • Apple TV
    • Disney+
    • Netflix*
    • NFT app*
    • YouTube
    OS
    Google TV™
    Memory size (Flash)*
    32 GB
  • Smart TV Features

    Interactive TV
    HbbTV
    Voice assistant*
    • RC with Mic.
    • Works with Alexa
    • Hey Google
    Smart Home experience
    • Control4
    • MATTER
    • Works with Apple Home
    Gaming Control Bar
    Gamebar 2.0
  • Multimedia Applications

    Video Playback Formats
    AVI, MKV, HEVC, H.264/MPEG-4 AVC, MPEG1, MPEG2, MPEG4, VP9, HEVC (H.265), AV1
    Music Playback Formats
    MP3, WAV, AAC, FLAC
    Subtitles Formats Support
    SRT, SMI, SSA, SUB, ASS, TXT
    Picture Playback Formats
    JPEG, GIF, PNG, BMP, HEIF
  • Sound

    Audio
    2.1 Channel
    Output power (RMS)
    Output power: 70 Watts (RMS)
    Speaker configuration
    10 W x 4 mid-high speaker, 30 W subwoofer
    Codec
    • Dolby Atmos®
    • Dolby Digital
    • DTS:X
    Sound Enhancement
    • A.I. EQ
    • AI mode
    • AVL Mode
    • Clear Dialogue
    • Dialogue
    • Dolby Media Intelligence
    • Dolby Atmos®
    • Entertainment
    • Hearing Profile
    • Music
    • Night mode
    • Original
    • Personal
    • Spatial Music
    Headphone Features
    Dolby Atmos for Headphone
    Main Speaker
    2-Way Mid + Tweeter
    Woofer
    Triple Ring Balance Quad PR
  • Connectivity

    Number of HDMI connections
    4
    HDMI features
    • 4K
    • Audio Return Channel
    EasyLink (HDMI-CEC)
    • One touch play
    • Remote control pass-through
    • System audio control
    • System standby
    Number of USBs
    2
    Wireless connection
    • Wi-Fi 802.11ax, 2x2, Dual band
    • Bluetooth 5.2
    • Works with Apple AirPlay
    HDCP 2.3
    Yes on all HDMI
    HDMI ARC
    Yes on HDMI2
    HDMI 2.1 features
    • eARC on HDMI 2
    • eARC/VRR/ALLM supported
    • Max 48 Gbps data rate
    EasyLink 2.0
    • External setting via TV UI
    • HDMI-CEC for Philips TV/SB
  • Supported HDMI video features

    HDMI 1/2
    • HDMI 2.1 full bandwidth 48 Gbps
    • up to 4K 144Hz
    Gaming
    • AMD FreeSync Premium
    • ALLM
    • Dolby Vision Game
    • HDMI VRR
    • HGiG
    • Nvidia G-Sync compatible
    HDMI 3/4
    HDMI 2.0
    HDR
    • Dolby Vision
    • HDR10
    • HDR10+ Adaptive
    • HLG
  • EU Energy card

    EPREL registration numbers
    2295005
    Energy class for SDR
    F
    On mode power demand for SDR
    134  kWh/1000h
    Energy class for HDR
    G
    On mode power demand for HDR
    141  kWh/1000h
    Off mode power consumption
    n.a
    Networked standby mode
    2.0  W
    Panel technology used
    OLED
  • Power

    Mains power
    AC 100 – 240 V 50/60 Hz
    Standby power consumption
    less than 0.3 W
    Power Saving Features
    • Auto switch-off timer
    • Eco mode
    • Light sensor
    • Picture mute (for radio)
  • Accessories

    Included accessories
    • 1x USB-C cable for remote control charging
    • Power cord
    • Remote Control with wireless charging
    • Quick start guide
    • Safety and Legal Leaflet
    • Tabletop stand
  • Design

    Colours of TV
    Metal bezel frame
    Stand design
    Metal satin chrome soap bar arch stand
  • Dimensions

    Distance between 2 stands
    801  mm
    Wall-mount compatible
    400 x 300 mm
    TV without stand (W x H x D)
    1723 x 991 x 79 mm
    TV with stand (W x H x D)
    1723 x 1059 x 316 mm
    Package carton (W x H x D)
    1950 x 1170 x 200 mm
    Weight of TV without stand
    35.5 kg
    Weight of TV with stand
    36 kg
    Weight incl. packaging
    45.1 kg

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  • This television contains lead only in certain parts or components where no technology alternatives exist in accordance with existing exemption clauses under the RoHS Directive.
  • The TV supports DVB reception for 'Free to air' broadcast. Specific DVB operators may not be supported. An up-to-date list can be found in the FAQ section of the Philips support website. For some operators Conditional Access and subscription are required. Contact your operator for more information.
  • Philips TV Remote app and related functionalities vary by TV model, operator and country, as well as smart device model and OS. For more details, please visit: www.philips.com/TVRemoteapp.
  • EPG and actual visibility (up to 8 days) is country- and operator-dependent.
  • Netflix subscription required. Subject to terms on https://www.netflix.com
  • Amazon Prime is available in selected languages and countries.
  • Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Alexa is available in selected languages and countries.
  • Over-the-top media services button on the remote control will be different in each country. Please refer to the actual product in the box.
  • Google Assistant is available in different languages and countries specific to product types.
  • Availability and functionality of voice-control services varies according to country and language.
  • Google TV is the name of this device's software experience and a trademark of Google LLC.
  • Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube, OK Google and other marks are trademarks of Google LLC.
  • Availability of Apple TV app and Apple TV+ may vary by country or region. Please check the Google Play and Apple Inc. support pages.
  • 144 Hz HDMI VRR, G-sync and FreeSync are achievable when gaming on a PC, connected to your OLED TV via HDMI
  • Matter/Control4: this feature will become available in 2025 via a software update.
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