Two sheets of polarised transparent material, one with a special polymer coating that holds liquid crystals, are adhered together. Electric current is passed through individual crystals, which interpret the information from the broadcast signal to allow or disallow light through them to create an image.

Plasma is a flat, lightweight surface covered with millions of tiny glass bubbles. Each bubble contains a gas-like substance, the plasma, and has a phosphor coating. Think of the bubbles as the pixels. Now, think of each pixel-bubble as having three sub-pixels – one red, one green and one blue. When it is time to display an image signal (RGB or video), a digitally controlled electric current flows through the flat screen, causing the plasma inside designated bubbles to give off ultraviolet rays. This light in turn causes the phosphor coatings to glow the appropriate colour.

Unique to Philips, Ambilight projects a soft light glow onto the walls around your TV set which automatically changes to match the colours and brightness of the picture. Ambilight improves perceived contrast, colour and detail, giving you the sensation that you are looking at a wider picture. It has also been proven to reduce eye-strain, by providing a more relaxing viewing experience.

Designed to deliver our most advanced flicker-free pictures with unrivalled sharpness and clarity. Each pixel that composes the picture is enhanced to better match the surrounding pixels. The result is a unique combination of sharpness, natural detail, vivid colours, superior contrast and smooth natural motion.

Building on our successful Pixel Plus foundation we've elevated high-definition picture quality to the next level. Using Super Resolution technology, the next step in motion sharpness and fine details, we deliver the best Full HD TV picture quality regardless of the content. So whether you watch a video online or a high-quality Blu-ray film—you'll enjoy them both.

Our advanced digital picture processing technology increases motion sharpness and delivers amazing contrast. The benefit for you? Razor-sharp pictures with incredible detail and depth, every time and from any source.

Enjoy extremely clear pictures from any source. This package of picture innovations digitally adjusts and optimises picture quality to optimal contrast, colour and sharpness levels.

This display has a resolution that is referred to as Full HD. With state-of-the-art LCD screen technology it has the full High Definition widescreen resolution of 1920 x 1080p. This is the highest resolution that HD broadcast can transmit. It allows the best possible picture quality from any format of HD input signal. It produces brilliant flickerfree progressive scan pictures with optimum brightness and superb colours. This vibrant and sharp image will provide you with an enhanced viewing experience.

Enjoy the exceptional picture quality of a true High Definition TV signal and be fully prepared for HD sources like HDTV broadcast, Blu-ray Dsic or HD DVD. HD ready is a protected label that offers picture quality beyond that of progressive scan. It conforms to strict standards laid out by EICTA to offer a HD screen that displays the benefits of resolution and picture quality of a High Definition TV signal. It has a universal connection for both analog YPbPr and uncompressed digital connection of DVI or HDMI, supporting HDCP. It can display 720p, and 1080i signals at 50 and 60Hz.

Clear LCD gives you clear and vibrant images even with fast on-screen motion. The scanning backlight technology increases the sharpness of motion reproduction. This unique Philips technology using high refresh rates to eliminate any field flicker and retains the superb quietness of LCD technology. It is combined with a new backlight module resulting in a high contrast with larger viewing angle. This provides you with the best display for the ultimate viewing experience.

HDMI is a direct digital connection that can carry digital HD video as well as digital multichannel audio. By eliminating the conversion to analog signals it delivers perfect picture and sound quality, completely free from noise. HDMI is fully backward-compatible with DVI.

Philips Green Products can reduce costs, energy consumption and CO2 emissions. How? They offer a significant environmental improvement in one or more of the Philips Green Focal Areas - Energy efficiency, Packaging, Hazardous substances, Weight, Recycling and disposal and Lifetime reliability.