Philips Introduces Sensotouch 3d For The Most Advanced Shave Yet

New skin-friendly electric shaver makes it simple for men to achieve a flawless look

August 25,2010

London, England: Philips, committed to bringing simplicity to people’s lives, announces the launch of its most advanced premium electric shaver to date - SensoTouch 3D.  As a world leader in pioneering shaving technology, a superior design was created in response to today’s consumer demands.  Men expect a close shave, but also care about how their shave feels, wanting minimal irritation and ultra smooth skin.


Philips recognizes that for men who care about their looks, a great shave is at the foundation of a daily routine and gives them the confidence from which to express their personal style. SensoTouch 3D has therefore been specifically designed to effectively minimize skin irritation and give men a more comfortable shaving experience, making it easy to achieve a flawless look.  When tested, 80 per cent of men agree that SensoTouch 3D is the most gentle shave on the skin .**


At the core of the new design and technology are three exceptional features that increase comfort and distinguish the shaver within the premium category:


  • GyroFlex 3D system allows the shaver to perfectly follow the contours of the face. It ensures that minimum pressure is needed so that the shaver delivers a close shave while minimizing skin irritation.  Heads have 360° pivoting movement and are outward flexing and inward tilting.

  • UltraTrack is the new innovative shaver head that also helps to give a close shave and keeps skin irritation to a minimum. The shaver head combines three specialized tracks to catch every hair with just a few strokes: slots for normal hair; channels for long or flat laying hair; and holes for the shortest stubbles.

  • Aquatec is an inbuilt seal that allows men the versatility to choose between a comfortable dry shave or a refreshing wet shave for those who prefer to use a gel.The shaver can also be safely use in the shower.


The clever and slick design also makes it easy to use; SensoTouch 3D has an easy grip handle for enhanced control as well as intuitive touch controls and advanced display that shows remaining shaving minutes, and indicates when charging or cleaning is needed. 


Lionel Veillat, Male Shaving & Grooming Marketing Manager, Philips UK, says: “Since introducing the first Philishave shaver in 1939, Philips has continued to set the benchmark for electric shaving innovation and performance. With SensoTouch 3D, we have focused on designing a premium results-orientated product for men who want to achieve their best look.  With our most advanced shaver yet, we hope to help men achieve their most advanced shave yet.”


The launch of SensoTouch 3D reinforces Philips global leadership position in the male electric shaving market* as it continues to carve out new standards for the electric shaving category. Building on the 70 years of Philips heritage and expertise in developing new technology, which has over the years completely transformed the consumer’s experience of shaving, SensoTouch 3D is now the most advanced electric shaver to launch.

Notes to editor

*  GFK, NPD, Nielsen and independent research, recalculated based on Philips sales
**Based on international tests of the SensoTouch 3D by Philips Application Research Centre with 195 men in Germany and USA, April 2010.


Key product features:

  • GyroFlex 3D: seamlessly follows the contours of your face for a flawless look
  • UltraTrack: for the fastest, closest shave and minimum skin irritation
  • SkinGlide: low-friction surface glides easily over your skin
  • Aquatec: for a comfortable dry or refreshing wet shave
  • EasyGrip handle with ergonomic grip for close control
  • Speed XL: for a faster and closer shave
  • DualPrecision: shaves even the shortest stubble
  • Super Lift & Cut: for a comfortable shave
  • Cordless charger with a 1 hour quick charge and up to 20 days shaving time
  • Comes with a charging stand, cleaning brush, protection cap and replacement head
  • Display: numeric battery level indicators, travel clock feature, charging indicator, battery low indicator, replace shaving heads indicator and cleaning indicator
  • Power: Li-lon battery type; running time 50-60 min; automatic voltage of 100-240 V; stand-by power of 0.15 W and a maximum consumption of 5.4 W
  • Available in three models: RQ1280 (RRP £270), RQ1260 and RQ1250
    DualPrecision: shaves even the shortest stubble

Price and availability – Summer 2010

Philips SensoTouch 3D is available from Boots, Argos and Amazon.  RRP £200 (RQ1250), £230 (RQ1260) and £270 (RQ1280).


For further information, please contact:

Deneice Harwin, Consumer Lifestyle Senior PR Manager, Philips UK
Tel: 01483 298517 E-mail:


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